Follow the following and be sanctimonious and a killjoy – at no cost.
The girdings of advertising narrative and image are nothing to be ashamed of – especially when the rights of half the population are at stake.
Doubts are divisive – they smell, they show, and they are unsightly.
They cause a breakdown of trust.
And lead to poor self-esteem and body image irredeemable through attention to advertising.
Or critical reading.
Adam Curtis—perspicacious frontiersman in the post-truth world—has a new documentary.
He could call it, with an unusually long and revealing name: “Running Like an Ad – for office, for a cut, and for a pack of Well-Being”.
It centres around an appropriate international airport, a communications hub now presently seen often on television in the Seventies in decaying flashback – specifically the baggage reclaim where travellers recover their personal effects after a hijacking.
In the story, Curtis for the first time explains his techniques and secrets and where he found them.
And that he is unashamed – of his gentle, compassionate, patrician voiceovers and everything else.
Because they in themselves are a fetching kind of commentary.
And so should he be proud – if he inspires people to run like themselves in the cause of change.
Looking at it charitably, Curtis doesn’t believe in himself but is wryly mirroring the very methods of media and government and “destabilisation of perception” he promotes. (Sorry, that should be “exposes”.)
And at great length and depth.
Those boasting an attention span most probably feel flattered by their ability to decode Curtis.
Flattered – rather than embarrassed at an infatuation with his sterile, clean—but fragrant—and disposable documentary sanitary towels that mask any unpleasantness, smells, messy bodies or details and impart a sense of social and intellectual mastery and a freedom to rag lesser beings not in on Adam’s secret.
As with our friends at Always and Bodyform, does Adam Curtis’ audience understand his work as a rascally simulation of dissimulation in a good satirical cause?
Or as sly in-gags – rogueishly running all the way to the bank?
Look like a Curtis – it’s the way you see ’em and then tell ’em.
But this is not a fantasy.